they wanted to take a profit before the higher capital gains taxes can kicked in at the beginning of the year. what's happening today is investors choosing to get out of the stock because competition is becoming more of a factor. there are these quality alternatives going strong these days. i'm talking about the tablet and the smartphone arena. it's getting crowded. what you're seeing is the average price is still around $700. a lot of people are still sweet on apple shares even though it plunged today, wolf. >> steve jobs died about a year and a half ago. what does all of this say about tim cook's tenure as the apple's ceo? >> it says you know what, you're going to get the blame, tim cook. you're the ceo so the buck stops with you. he saw the blowout of the iphone 4s and took the stocks to greater heights. it was around $375 when he took over. the price almost doubled in tim cook's first year in charge. it peaked in september when iphone 5 came out. since then, the shares have been tumbling. for one, wall street and analysts don't have much confidence that he can deliver like steve